开启“网播”模式

• 作 者: 孔彬
• 机 构: 国家新闻出版广电总局广播电视规划院,
• 出 处: 中国数字电视
• 发表日期: 2013年09期
• 关键词: 网播 广播电视节目 互联网 革命性变革 中国 数字网络技术 电子媒介 渗透 三网融合 基本特性 广播影视 传统媒介 传播方式 注意力 吸引力 替代性 生命力 广

1.从“广播”到“网播”数字网络技术以开放、共享、交互为特点,渗透到人类生活的方方面面;随之应运而生的互联网则形成了一种全新的传播方式,拥有着强大的生命力和吸引力。正因为如此,传统媒介开始把注意力投向了互联网。广播电视与互联网同属电子媒介,在功能上有一定的替代性;因此,通过互联网传送广播电视节目(即“网播”)的方式,逐渐为人们所重视。随着三网融合进程的不断深化,中国广播影视正在经历一场

1. From “Broadcasting” to “Webcasting” Digital network technology is characterized by openness, sharing and interaction, penetrating into all aspects of human life. The consequent emergence of the Internet has resulted in a new mode of transmission , Has a strong vitality and attractiveness. Because of this, traditional media began to pay attention to the Internet. Broadcast television and the Internet belong to the same electronic media, and are functionally substitutable. Therefore, people pay more and more attention to the way of transmitting radio and television programs (ie, “webcast”) through the Internet. As the process of triple play continues to deepen, China’s radio and television are going through a slowdown