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本文从高职的教育目标出发,结合长江职业学院市场营销专业的模块化课程体系建设思路,明确各阶段模块的内容和培养目标,针对课程体系的改革和实践,分析操作过程及实施后的效果。
Starting from the educational goal of higher vocational education and combining with the construction of modularization curriculum system of marketing specialty in Changjiang Vocational College, this paper clarifies the contents and training objectives of modules in each stage. In view of the reform and practice of curriculum system, the paper analyzes the operation process and the effect after the implementation .