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广告、公关、品牌推广以及企业宣传等传统营销手段的效果正在降低,而建立在同伴影响力基础上的、由社区导向的新型营销手段,却可以透过真实的客户关系网络,为企业创造持续的增长。“传统营销已死(Marketing Is Dead)。”8月份,消费者关系论坛(Customer Reference Forum)CEOBillLee在个人博客贴出了这个论点,立刻引来了500多条的留言,这种争论甚至传到了大洋彼岸。他认为,广告、公关、品牌推广以及企业宣传等传统营销手段已经失效,而建立在同伴影响力基础上的、由社区导向的新型营销手段,却可以透过真实的客户关系网络,为企业创造持续的增长。
The effectiveness of traditional marketing tools such as advertising, public relations, branding and corporate communications is diminishing, and new community-oriented marketing tools based on peer influence can continue to create lasting value for the business through real customer relationships growth of. Marketing Is Dead. "In August, CEOBillLee, the Consumer Reference Forum, posted this on personal blogs and immediately led to more than 500 comments that even Across the ocean. He believes that traditional marketing tools such as advertising, public relations, branding and corporate promotion have lapsed, and new community-oriented marketing tools based on peer influence can be created for the enterprise through real customer relationship networks Sustained growth.