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什么是“态度营销”?2014年初,网易首次提出了“态度营销”理念,与广告主共享“有态度”的品牌资产和原创内容资源,通过互联网数据洞察与用户分析,借助网易PC+移动的双平台,更精准地捕捉目标用户与广告主的态度共鸣点,以此协助广告主鲜明有效地展现出自己营销态度与主张,为广告主收获用户对品牌的深度认同,以及对产品的消费与追随。本期“有态度”品牌:广汽传祺GA3品牌态度:
At the beginning of 2014, Netease put forward the concept of “attitude marketing” for the first time, sharing brand assets and original content resources with advertisers and having “attitude”. Through the Internet data insight and user analysis, With Netease PC + mobile dual-platform, more accurate capture target users and advertisers attitude resonance point, in order to help advertisers distinctly and effectively demonstrate their marketing attitude and advocacy for advertisers harvest the user’s deep recognition of the brand, and The consumption of products and follow. This issue “attitude ” brand: Guangzhou Automobile Chuan Qi GA3 brand attitude: