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衢州电视台新闻综合频道从2005年开始,每年通过实施“走进社区”和“桔王擂台赛”两大品牌活动,有效地提升了频道的影响力,走出了一条品牌活动与频道影响力良性互动的路子。
Quzhou television news comprehensive channel from 2005 onwards, each year through the implementation of “into the community ” and “Orange King Challenge Cup ” two major brand activities, effectively enhance the channel’s influence, out of a brand activities and channels Impact of benign interaction of the road.