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以中央人民广播电台为代表的中国广播媒体曾一度是我国的中心媒体,但是随着电视媒体的出现和迅猛发展,广播媒体因为其视觉形象感缺乏的媒介特征而逐渐淡出中心媒体的地位。但近些年来,由于受众生活方式的转变为广播事业发展带来的新的机遇。面对机遇,唯有冷静面对、坚持创新、找寻特色才能为广播节目保持新鲜度,才能持久的吸引受众,使得广播节目能够在受众市场中占有一席之地。
However, with the advent and rapid development of the television media, the broadcast media gradually fade out of the central media due to the lack of media image of its visual image. However, in recent years, the change of lifestyle of the audience has brought new opportunities for the development of broadcasting. In the face of opportunities, only by calmly facing innovation and looking for features can we maintain the freshness of radio programs in order to attract the audiences permanently and enable radio programs to occupy a place in the audiences’ markets.