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《标志设计》是视觉传达设计专业重要的专业核心课程,应用极为普遍。文章试图通过标志设计课程教学方法以及课程评价体系的探索与研究,形成一套高效的实践型的教学方法,带动和辐射其它相关视觉传达设计专业课程教学的创新与拓展;采用“标志设计实践技能+特色评价体系”的模式;运用问题教学+项目驱动+角色互换+课程价值与效益直接对接构建专业课程体系,建设一只既具有丰富实践经验和教学经验又勇于创新探索的优秀教师队伍。以此构建一个实践性、职业性、动态化的、适应市场需求的民办高校视觉传达设计专业标志设计课程教学创新方法与评价体系。
“Logo Design” is an important professional core curriculum of visual communication design major, and its application is extremely common. Through the exploration and research of the teaching methods of logo design courses and the curriculum evaluation system, the article tries to form a set of highly effective and practical teaching methods to promote the innovation and expansion of the teaching of other related visual communication design courses. The teaching practice of “ Skills + characteristic evaluation system ”; using problem teaching + project-driven + role-exchange + direct connection between the value and effectiveness of the curriculum to build a professional curriculum system, and to build an outstanding teacher with both rich practical experience and teaching experience and the courage to innovate and explore Team. In order to build a practical, professional, dynamic, adapt to the needs of the market, the teaching innovation method and evaluation system of the logo design of visual communication design specialty in private universities.