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随着近两年国家对文化产业的一系列利好措施的出台,广告业作为文化产业中创新产业的一分子,拥有广阔的发展空间,这就对高校的广告学专业教育教学提出了新的要求。本文以广西财经学院的广告学教学实践为例,结合地方经济社会发展对广告人才需求实际与高校人才培养目标的设定与高校特色的发展,探索地方新建本科院校广告学教育的发展路径。
With the introduction of a series of favorable measures for the cultural industry in the past two years, the advertising industry, as a part of the innovative industries in the cultural industry, has a vast space for development, which sets new requirements for the teaching and learning of advertising major . This article takes the advertising teaching practice of Guangxi University of Finance and Economics as an example to explore the development path of advertising science education in new local undergraduate colleges combining the actual needs of advertising talents in local economic and social development with the setting of college personnel training objectives and characteristics of colleges and universities.