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不同的媒体定位于不同的传播区域,不同的栏目亦具备了不同的传播价值和市场影响力,如何根据企业的营销重点确定对电视媒体及其栏目的选择,需要企业从多方面入手,对媒体表现进行科学理性的评估,最终找到适合自身企业品牌和产品信息传播的有效载体。在互联网时代,秉承媒体大发展大融合理念,增强与新兴媒体的联动合作,拓宽传播渠道,优势互补携手共进,在网络特别是微博平台上“二次发酵”的效果同样值得冠名商重视。
Different media positioning in different areas of communication, different sections also have different value and market communication influence, how to determine the focus of the marketing of television media and its columns, the choice of enterprises from many aspects, the media The performance of scientific rationality assessment, and ultimately find suitable for their own corporate brand and product information dissemination of an effective carrier. In the Internet era, adhering to the concept of large-scale development and integration of the media, enhancing cooperation and cooperation with emerging media, broadening the channels of communication, and complementing each other’s strengths and complementing each other, the effect of “secondary fermentation” on the network, especially the Weibo platform, is equally worthy of the crown Famous business attention.