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近年来,通信技术的快速发展使新兴媒体正以前所未有的速度兴起,媒体传播的速度和方式发生着深刻的革命。新的传播方式使新媒体展现出强大的社会影响力,人们已习惯通过新媒体关注世界、了解社会,并传递自己对事物的认识和理解,表达自己的利益诉求。一条信息、一个帖子通过网络一夜之间就可能使某个企业成为全社会的关注焦点。这是企业必须面对的媒体生态现
In recent years, with the rapid development of communication technology, the emerging media are emerging at an unprecedented speed and the revolution of media transmission speed and manner has undergone a profound revolution. New modes of communication have made the new media show a strong social influence. People are accustomed to watching the world through new media, understanding the society, passing on their own understanding and understanding of things, and expressing their interest demands. A piece of information, a post through the network overnight may make an enterprise become the focus of the whole society. This is the media ecology the business must face