《聆听是一种智慧》

• 作 者: 张欧 董笑妍
• 出 处: 纺织服装周刊
• 发表日期: 2014年07期
• 关键词: 消费者心理 地气 读后感 市场竞争 张欧 未来 运动服装 家户 功能创新 市场发展空间

我是国内一家户外品牌市场部的员工,贵刊的《聆听是一种智慧》专题报道非常接地气,读后感受颇深。近两年,随着大批资金的注入和大小户外品牌的不断涌现,户外行业的市场竞争越来越激烈,严重的时候甚至呈现出混乱局面。在我看来,只有真正抓住消费者心理、满足消费者需求的户外品牌,才可以在未来市场中立于不败之地。

I am an employee of an outdoor brand marketing department in my country. Your special report entitled “Listening is a Wisdom” is very earth-shaking, and I feel deeply after reading it. In the past two years, with the influx of large amounts of funds and the continual emergence of large and small outdoor brands, the outdoor industry has become increasingly fiercely competitive in the market and has even been in turmoil in severe cases. In my opinion, only outdoor brands that really grasp consumer psychology and satisfy consumers’ needs can remain invincible in the future market.