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把老年人作为天津城市文化营销居住者中的首选目标市场,主要是因为:天津市人口老龄化状况为老年文化营销市场的形成提供了人口规模条件;天津市老年人具有相对消费优势,为老年文化营销市场的形成提供了购买力及购买欲望条件;天津城市文化的个性特征能迎合老年人的特点及文化消费偏好。
Taking the elderly as the preferred target market for urban cultural marketing residents in Tianjin is mainly due to the fact that the aging population in Tianjin provided the population scale conditions for the formation of the elderly cultural marketing market. The elderly in Tianjin have the relative advantages of consumption and provide the elderly The formation of cultural marketing market provides purchasing power and desire to buy; the urban character of Tianjin can cater to the characteristics of the elderly and their cultural preferences.