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近悉,一家企业的产品在改进包装后,在国内外市场上,一度销势很好。为此,他们在改善包装上进一步投资,所有产品的包装都搞得相当精美。原以为一定会取得更好的促销效果,不料,产品应市后,销势却并不理想。后经调查方得知,经销商认为,包装过于精美提高了产品的成本,将会削弱其在市场上的竞争力,也不利于增强对消费者的价格吸引力,销路就不会理想,包装过度,反而成为产品出口的障碍。我国不少企业对于产品的包装,经历了一个从不认识到认识的过程。在80年代前,我国商品大多包装过于简陋,在国际市
Recently, a company's products in the improvement of packaging, the domestic and foreign markets, once the sales potential is very good. To this end, they are investing further in improving their packaging and packaging of all their products is quite exquisite. I thought I would get a better promotional results, unexpectedly, the product should be the market, the sales potential is not ideal. After the investigation party learned that the dealer believes that the packaging is too beautiful to increase the cost of the product, will weaken its competitiveness in the market, but also not conducive to enhancing the attractiveness of the price of consumers, the market will not be ideal, packaging Excessive, but as an obstacle to export products. Many Chinese enterprises for the product packaging, has gone through a never recognize the understanding of the process. Before the 1980s, most of our goods were too crudely packaged in international markets