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靠什么才能使品牌在激烈竞争的市场中独树一帜呢?不同的企业有自己不同的答案。有的企业认为是产品质量。但在今天,仅仅依靠优良的产品质量已不能吸引更多的顾客。因为,在商品日益丰富的今天,质量不再是顾客作出购买决策的唯一依据,况且各企业之间产品质量正在逐步缩小,日趋一致。有的企业认为是价格,于是让利促销的价格战此起玻伏,愈演愈烈。但是,价格竞争的手段只能奏效一时,而企业却要为此饱偿恶果。有关研究资料表明,假如某产品有40%的销售利润,如果为争取顾客
What can make the brand unique in a highly competitive market? Different companies have their own different answers. Some companies think that product quality. But today, reliance on good product quality can no longer attract more customers. Because, in today's increasingly rich goods, quality is no longer the only basis for customers to make purchasing decisions, and the quality of products between enterprises is gradually reduced, more and more consistent. Some companies think that is the price, so let the price war promotion sales from the ups and downs, intensified. However, the means of price competition can only be effective for a while, but enterprises have to deal with the consequences. The research data show that if a product has 40% sales profit, if for the customer