百货变革中的玩企迷思

• 机 构: 《中外玩具制造》编辑部,
• 出 处: 中外玩具制造
• 发表日期: 2014年10期
• 关键词: 渠道关系 百货公司 卷首语 进场 迷思 百盛 发展前景 寒冬 新兴 经营方略

近年,百货行业增速放缓,门店关闭的消息不时袭来,如知名百货百盛集团一门店突然闭门谢客(详见本刊8月号卷首语)。众多媒体称今年“行业遭遇寒冬”、“经营前景难料”。为了应对电商等新兴购物渠道崛起带来的竞争压力,百货行业亦积极求变,这也使得原来就和百货渠道关系错综复杂的进场玩企的发展前景有点扑朔迷离。进场玩企与百货公司的关系如何?百

In recent years, department store industry growth slowed down, the news of the closure of the store hit from time to time, such as the well-known Parkson Group a store suddenly closed Xie (see August issue of the first volume of this issue language). Many media said this year, “the industry suffered a cold winter,” “business prospects unpredictable.” In order to cope with the competitive pressure brought by the rise of emerging shopping channels such as e-commerce, the department store industry is also actively seeking changes. This also makes the original development prospects of the in-game enterprises with complicated channel relationships with the department stores somewhat confusing. How to play the relationship between department store and play?