论文部分内容阅读
2017年2月27日,中央人民广播电台2017年中国品牌集结行动启动仪式在厦门隆重举行。作为央广融媒体整合营销的重要组成部分,中央人民广播电台首次发起2017年中国品牌集结行动,将发挥国家权威媒体的平台优势和资源优势,携手中国企业共同挖掘、持续推动中国品牌的力量和前进步伐,推进中国产品向中国品牌转变和中国制造向中国智造转变,助力中国品牌转型升级走向国际舞台,打造国家新名片。振兴经济,品牌先行。我国的经济发展已经进入新常
On February 27, 2017, the launching ceremony of the China National People’s Broadcasting Station in 2017 for the brand building in China was held in Xiamen. As an important part of CFGC’s integrated marketing, the Central People’s Broadcasting Station will launch the first wave of the Chinese brand assembly in 2017, which will give play to the platform advantages and resources of the state authoritative media and work together with Chinese enterprises to tap and continuously promote the strength of the Chinese brand. The pace of advancement will promote the transformation of Chinese products to Chinese brands and the changes made by China to China’s intellectual property and help the Chinese brands to transform and upgrade to the international stage and build new national business cards. Revitalize the economy, brand first. Our country’s economic development has entered a new normal