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随着社会经济的不断发展,人们的时间已经越来越碎片化,媒体人为了不断的捕捉这些受众的各个时间点,迅速研发并产生了多种新媒体形式,而这些媒介平台作为广告信息到消费者的“最后一英里”起到了至关重要的作用,企业主也在主动与被动之中接受
With the continuous development of society and economy, people’s time has become more and more fragmented. In order to continuously capture these time points of these audiences, media people rapidly developed and produced many new forms of media, and these media platforms serve as advertising messages Consumers’ “Last Mile” played a crucial role, and business owners were also active and passive