论文部分内容阅读
一方面是消费者市场个性化需求高涨,一方面是产业多品种、小批量发展趋势使然,近年来,定制成为许多男装品牌的发展方向。如果说定制是服装业的未来,它将如何变成未来?它与从前的老字号、小作坊、伪定制的区别在何处?我们该如何解读新一代定制?
On the one hand, consumer demand for personalized market is high, on the one hand is the industry more varieties, small quantities of development trend, in recent years, customization has become the development direction of many men’s brand. If customization is the future of the garment industry, how will it be transformed into the future? Where is the difference between it and its former old-fashioned, small workshops and fake customizations? How can we interpret the next generation of customizations?