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技术层面的突破,是微营销与传统营销的最大区别之一,如何通过技术实现更打动人心、更具互动性的微营销,值得所有营销人员不断思索、尝试。社会化媒体与微营销的关系是什么?蒋先福:媒体作为营销的平台,可以从受众规模、发展速度的角度来比较和诠释社会化媒体与营销的关系,从诞生到拥有5000万受众的发展规模,报纸用了50年,广播用了38年,电视用了13年,而互联网只用了4年,而新浪微博仅仅用了不到1年的时间,也就是说社会化媒体用户规模的发展速度远高于传统媒体。
Technological breakthroughs are one of the biggest differences between micro-marketing and traditional marketing. How to realize more attractive and interactive micro-marketing through technology is worth all marketing personnel thinking and trying. What is the relationship between social media and micro-marketing? Jiang Xianfu: As a marketing platform, the media can compare and interpret the relationship between social media and marketing from the perspective of audience size and speed of development. From the birth to the scale of 50 million audience , Newspapers for 50 years, radio for 38 years, TV for 13 years, and the Internet for only 4 years, and Sina Weibo took less than a year, which means that the size of social media users The rate of development is much faster than traditional media.