让思想撞开广播的大门

• 作 者: 王晓晖
• 机 构: 中央人民广播电台,
• 出 处: 中国广播电视学刊
• 发表日期: 2010年12期
• 关键词: 媒体社会责任 喉舌功能 中国之声 轻型化 媒体语言 第一时间 用事实说话 媒体形态 暴民 评论性

思想是理性的,思想狭义的定位就是要独立思考、承担责任。思想是一个“重”话题。近几年,广播的发展在轻型化道路上走得很快,抓住了市场的规律,但面对思想的挑战,广播媒体却一直没有跳出轻型、小型、服务娱乐化的窠臼。在转型期的中国,一个媒体无论是喉舌功能还是媒体社会责任、社会影响力,都必须让思想力量打开媒体的大门。

Thought is rational, the narrow sense of thinking is to think independently and take responsibility. Thought is a “heavy” topic. In recent years, the development of broadcasting has proceeded lightly on the road to grasping the law of the market. However, in the face of the challenge of ideology, the broadcasting media has never escaped the light, small and service-oriented entertainment. In the transitional period of China, a media, whether it is a mouthpiece function or a media social responsibility or social influence, must let ideological forces open the door to the media.