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自2005年中央电视台分党组制定“专业频道品牌化”战略以来,社教中心科教频道、社会与法频道双双驶入发展快速路。两个频道的发展思路开始由策略型向思路型转变,也就是以单纯促进收视摆脱生存压力,向以“品牌发展”为核心的整体战略思维转变。在2007年底对全国47个上星频道的调查中,科教频道、社会与法频道品牌化建设的认可度分列全国第七、第六位,观众满意度分列全国第五、第二,频
Since 2005, when the CCTV sub-group formulates the strategy of “professional channel branding”, both the social science and education channels and the social and legal channels of the education and social centers have entered the fast development road. The two channels of development ideas began to change from strategic to thinking type, that is, simply to promote the ratings from survival pressure, to “brand development ” as the core of the overall strategic thinking changes. In the survey of 47 Shangxing channels in China by the end of 2007, the recognition of the brand building of science and education channels, social and legal channels was ranked seventh in the country and sixth in the audience, and the audience satisfaction ranked the fifth and second in the country