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改革开放以来,我国经济社会迅猛发展,人们物质文化生活水平的提高,电能已经成为国家经济发展、人民大众生活不可或缺的重要能源之一,随着生产、生活用电需求的加大以及企业间竞争的日趋激烈,电力企业要想在激烈的竞争中处于优势,势必会采取各种各样的营销策略来吸引广大消费者,就在这一过程中,我们会发展电力企业都比较关注电力电能的生产,而对电力电能营销方面的工作重视、关注程度相对较低,这就导致了电力电能营销工作中出现了漏洞,影响了电力电能营销工作的有效开展,所以,在新时代发展下,电力营销稽查工作对于电力企业的发展至关重要。
Since the reform and opening up, with the rapid economic and social development in our country and the improvement of people’s material and cultural life, electricity has become an indispensable and important source of energy for the country’s economic development and people’s livelihood. With the increasing demand for electricity for production and living as well as enterprises Intense competition between the power companies in the fierce competition in the upper hand, is bound to take a wide range of marketing strategies to attract consumers, in the process, we will develop electricity companies are more concerned about electricity Electricity production, but pay attention to the work of electric power marketing, attention is relatively low, which led to the emergence of loopholes in the power of electricity marketing, affecting the effective development of electric power marketing, so in the new era of development , Power marketing auditing work for the development of power companies is essential.