论文部分内容阅读
晋商,指明清两代的山西商人,是中国历史上最著名的商帮。在晋商称霸中华的过程中,立有三座丰碑:驼帮、船帮和票号。清朝末年,山西票号“天成元”康家统领46家晋商票号商会,富可敌国。康家三少爷和康老爷两代人在传统道德、社会礼仪和价值取向上发生了冲突,却在商业精神上一脉相承。影片《白银帝国》改编自山西作家成一的小说《白银谷》,讲述了晋商大鳄康家三少爷的传奇人生和康家家族的兴亡史。这是一部关于时代更迭中一个家族兴衰存亡的影片,同时也宣扬了晋商所信奉的儒家文化所演化的“商德”和“商道”。本文将通过这部恢宏的“史诗”故事从商业精神的角度来解读这部电影作品。
Shanxi merchants, referring to the Shanxi merchants of the Qing dynasties and Qing dynasties, are the most famous businessmen in Chinese history. In the process of the Shanxi merchants to dominate China, there are three monuments: camels, gangs and ticket numbers. In the late Qing Dynasty, Shanxi ticket number “Tiancheng Yuan ” Kang family led 46 merchants vote number Chamber of Commerce, rich and enemy. Two generations of young master Kang Jiakang and Kang Hye-kye have clashed in traditional morality, social etiquette and value orientation, yet they have the same strain of business spirit. Film “Silver Empire” adapted from Shanxi writer into a novel, “Silver Valley”, tells the story of the Shanxi Merchants Kang family three legendary life and Kang family history of the rise and fall. This is a film about the rise and fall of a family in the changing times. It also proclaims the “business ethics” and “business ethics” that Confucian culture, which is worshiped by the Shanxi merchants. This article will interpret this movie work from a business perspective through this magnificent “Epic” story.