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2005年,拜耳材料科技在全球销售、利润等方面取得了极大的进步,销售总额同比增长24％,历史性地达到了107亿欧元,同时营业利润翻倍,达到了14亿欧元。拜耳材料科技涂料部在中国的整体销售情况也呈现良好态势,去年以来,他们及时调整经营策略,在提供高质量产品、为重要客户提供更周到的服务的同时,提升代理商自身的能力和素质,实现了销售额的大幅增长。他们的市场结构趋于一个什么样的比例?他们的经营策略是什么?他们在转型中是如何处理好与经销商的关系的?4月26日,本刊特约记者应邀到位于上海陆家嘴金融中心花旗集团大厦的拜耳(中国)有限公司,在拜耳材料科技贸易(上海)有限公司中国区总经理(涂料业务)李玺林先生的引荐下,采访了该公司涂料部华南区销售经理钟小斌先生和华东区销售经理陈兴军先生。
In 2005, Bayer MaterialScience made great strides in global sales and profits. Total sales rose 24% from a year earlier, reaching a historic value of 10.7 billion euros while operating profit doubled to 1.4 billion euros. Bayer MaterialScience Coatings Department of the overall sales situation in China is also showing a good situation since last year, they adjust the business strategy in a timely manner, providing high-quality products, to provide important services to customers more at the same time, enhance their own ability and quality agents , Achieved a substantial increase in sales. Their market structure tends to what kind of ratio? What is their business strategy? In the transition is how to handle the relationship with the dealer? April 26, special correspondent invited to Shanghai Lujiazui Finance Center Under the guidance of Mr. Li Xi Lin, general manager of Bayer MaterialScience Trading (Shanghai) Co., Ltd. in China, Bayer China Co., Ltd. of Citigroup Tower interviewed Mr. Zhong Xiaobin, Sales Manager of South China Area, Mr. Chen Xingjun, Sales Manager.