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一、制定产品计划。这种产品,必须是富有魅力的商品。企业生产的产品,是畅销或者是滞销,除了销售方面的原因之外,决定的因素是产品本身的质量,是产品自身对消费者的吸引力。所以在制定营销战略时,第一要紧的是产品计划;二、选择畅销的渠道;三、组织合理、高效的销售网络;四、利用有效的广告宣传手段,刺激购买者和贩卖者的欲望:五、加强市场调查,重视信息反馈;六、细致周到的售后服务,牢固地树立企业信誉。任何企业都生存和一定的社会经济环境之中,在制定营销战略时,除了要研究战略的基本内容之外,还必须分析研究包
First, develop product plans. This product must be attractive goods. The products produced by enterprises are sold well or are unsalable. Apart from the sales reasons, the decisive factors are the quality of the products themselves and the attractiveness of the products themselves to consumers. Therefore, in the formulation of marketing strategy, the first priority is the product plan; Second, choose the best-selling channel; Third, the organization of a reasonable and efficient sales network; Fourth, the use of effective advertising tools to stimulate the desire of buyers and sellers: Fifth, strengthen market research, attach importance to information feedback; Six, meticulous and thoughtful after-sales service, firmly establish corporate reputation. In the survival and certain social and economic environment of any enterprise, when formulating a marketing strategy, in addition to studying the basic content of the strategy, it must also analyze the research package.