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眼下,书业的竞争日趋激烈。追求效率和效益,本来是一件顺应潮流的好事,但随着“选题大战”的白热化,在出版业内却普遍存在一种不正常的现象:出版社编辑常年处于一种“赶”书稿的状态。赶书展,赶订货会,赶春季或秋季的教材征订,实际都是在赶时间和赶进度。而“赶”的结果,就是编辑心浮气躁,对选题的题材、内容、形式、读者对象、市场定位等决定图书命运的东西不下功夫去琢磨和挖掘,而对于编辑工作的各个环节顶多是走走过场。
Right now, the book industry is increasingly competitive. The pursuit of efficiency and effectiveness, originally a good thing to follow the trend, but with the white-hot “battle of topics”, but in the publishing industry there is a widespread phenomenon of anomaly: Publishing editors perennial in a “rush” manuscript status. Book Fair, rush orders, catch the spring or autumn textbook subscription, in fact, are in a hurry and catch up. The result of “catch up” is to edit the impatient mood, and do not devoting efforts to pondering and digging on the topics, contents, forms, audiences, market orientation, etc., which determine the destiny of the book. At the most, all aspects of the editorial work Is walking around the scene.