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在互联网、多元化为特征的时代背景下,传统的经营理念和单一的经营模式已经严重束缚了地方报业的发展。只有在思想观念、经营体制和运作机制上力求突破,地方报业才能够突出重围,实现自身的可持续发展。化解自身优势的限定,确立多元发展与合作经营的理念,选择相互依赖程度较高的合作经营对象,形成多元的投资组合,提高整体发展实力和抗击风险的能力,并通过各种形式的资本市场运作实现资源的优化配置和利用,以改变地方报业经营结构单一、创收渠道单一、利润结构单一的现状。
Under the background of the Internet and diversified characteristics, the traditional business philosophy and a single business model have severely constrained the development of local newspapers. Only by making breakthroughs in ideology, management system and operation mechanism can local press be able to make a breakthrough and achieve its own sustainable development. Resolve the limitation of their own advantages, establish the concept of diversified development and cooperative operation, select cooperative operators with higher interdependence, form a diversified portfolio, improve their overall development capabilities and their ability to fight risks, and through various forms of capital markets Operation of the optimal allocation and utilization of resources to change the local newspaper business structure of a single, a single source of revenue and profit structure of a single status quo.