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绿色政府公关是指政府通过采取科学、规范的方法,促进政府和公众的和谐相处,从而不断提高和增强政府以及整个社会的危机管理能力的行为。甲型H1N1流感时期绿色政府公关是经济社会全面、协调、可持续发展的需要;是贯彻落实以人为本的科学发展观的具体体现;是构建社会主义和谐社会的需要。这一时期的绿色政府公关的应然措施包括政府应具备的对待危机事件的基本观念和在细节方面应采取的措施。
Green government public relations refers to the government through the adoption of scientific and standardized methods to promote harmony between the government and the public, so as to continuously improve and enhance the government and the community as a whole crisis management capabilities. The public relations of the green government during the H1N1 flu period is the need of a comprehensive, coordinated and sustainable economic and social development. It is a concrete manifestation of implementing the people-oriented scientific concept of development. It is the need of building a harmonious socialist society. The green government’s public relations measures in this period should include the basic concepts that the government should have to deal with the crisis and the details to be taken.