论文部分内容阅读
我们已无可避免地置身于一个全新的传播生态之中,感受着理念、秩序和规则的变迁。映入我们眼帘的既有微博、微信、微电影的风生水起,更有都市报的艰难跋涉。小微时代的降临,加速了传媒业的洗牌。最能体现大众传播特征的都市报,还能有未来吗?都市报前所未有的尴尬陷入新媒体的包围之中,都市报的尴尬已是不争的事实。根据世纪华文全国60城市监测数据,2012年全国报纸总销量下滑3.09%。根据CTR媒介智讯提供的数据,
We have inevitably placed ourselves in a brand new communication ecology, feeling the changes in philosophy, order and rules. As we see, weibo, WeChat, and microfilm have become very popular. The advent of small and micro era, accelerating the reshuffle of the media industry. What can best reflect the characteristics of the mass media Metropolitan newspaper, but also the future? Metropolis reported an unprecedented embarrassment into the siege of new media, the Metropolis is embarrassing the fact is an indisputable. According to the monitoring data of Century Chinese in 60 cities across the country, the total national newspaper sales in 2012 dropped by 3.09%. According to the data provided by CTR Media Intelligence,