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新媒体环境下信息传播更为便捷,互动性更强,给原本就极为敏感的高校突发事件应对工作带来了新的挑战。如何适应新媒体环境下的信息传播特征,避免高校突发事件发生之后的传播管理失控,是当前十分迫切的工作。在新媒体环境下有效应对高校突发事件,需要我们主动出击,占领舆论传播阵地,并从事前预警、信息发布、舆情应对等方面寻求对策。
The dissemination of information in the new media environment is more convenient and interactive, bringing new challenges to the already extremely sensitive emergency response work in colleges and universities. How to adapt to the characteristics of information dissemination in the new media environment and avoid the uncontrolled dissemination management after the occurrence of emergencies in colleges and universities is a very urgent task at present. In the new media environment to effectively respond to unexpected events in colleges and universities, we need to take the initiative to attack, occupy the media dissemination positions, and to engage in pre-warning, information dissemination, public opinion and response to seek solutions.