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9月21日上海田径黄金大奖赛上刘翔的复出万众瞩目,但其复出背后的商业化运作也在社会上引起了广泛争议。体育商业化挽救了奥运会,且会带动主办国家经济发展已成为共识。体育的发展似乎越来越依赖于市场运作,商业化已经成为体育运动的一个重要发展趋势。商业化的同时,体育是否被改变了原来的模样呢?
On September 21, the return of Liu Xiang at the Shanghai Track and Field Grand Prix attracted much publicity. However, the commercial operation behind the revival has also caused widespread controversy in the community. It has become a consensus that the commercialization of sports saved the Olympic Games and will lead the hosting of the national economic development. The development of sports seems more and more dependent on the operation of the market. Commercialization has become an important development trend of sports. Commercialized at the same time, sports have been changed the original appearance?