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上海市新闻出版局在2012上海书展前夕发布了《上海市民阅读状况调查分析报告(2012年度)》。报告显示,上海市民传统纸质阅读的首选率达到56.69%,高出第二位的网络阅读24.63个百分点,而电子终端阅读的首选率只有10.66%。近70%的选择者认为纸质阅读具有最佳的阅读效果,认为“网络阅读”和“电子读物”具有最好阅读效果的只占13.41%和16%。数字阅读中居首位的是文学类图书,比例高达36.6%,而百科、报纸、期刊分列第二、三、四位,比例都在20%以上。
Shanghai Press and Publication Bureau released the “Shanghai Citizen’s Reading Situation Survey and Analysis Report (2012)” on the eve of the 2012 Shanghai Book Fair. The report shows that Shanghai citizens preferred paper reading preferred rate of 56.69%, higher than the second of the Internet to read 24.63 percentage points, while the electronic terminal reading preferred rate of only 10.66%. Nearly 70% of the selectors think paper reading has the best reading effect, and only 13.41% and 16% think that “net reading” and “e-reading” have the best reading effect. The first place in digital reading is literary books, with a high proportion of 36.6%, while the second, third and fourth places of encyclopedia, newspapers and periodicals are all above 20%.