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公共关系是现代新兴的行为管理科学。是指一个组织为了增进内部及社会公众的支持与信任,为自身事业的发展创造出最佳的社会环境而采取的一系列科学的策略和行动。对于工商企业来讲,它是工商企业通过传播信息,参与公益活动,沟通公众,协调关系,树立形象和信誉,内求团结,外求发展的营销管理活动;是工商企业主要促销手段和策略。当前,许多工商企业运用公共关系,增强企业知名度,提高市场占有率,吸
Public relations is a modern and emerging behavior management science. It refers to a series of scientific tactics and actions taken by an organization to promote internal and public support and trust and create the best social environment for the development of its own business. For industrial and commercial enterprises, it is the marketing and management activities of industrial and commercial enterprises through disseminating information, participating in public welfare activities, communicating with the public, coordinating relationships, establishing image and reputation, seeking unity within and seeking external development; it is a major promotion method and strategy for industrial and commercial enterprises. At present, many industrial and commercial enterprises use public relations to increase corporate awareness, increase market share, and