论文部分内容阅读
5中国时尚男性带动奢侈品消费中国的奢侈品消费市场又兴起了一股新潮流,越来越多的走在时尚尖端的男性开始背起了Gucci、Burberry等品牌的包,带动了时尚男性在奢侈品市场上的重要性。据调查表明,男性占中国奢侈品整体消费的55%,这个数据远高于全球男性40%的奢侈品消费份额。男性和女性最大的不同在于男性的消费相对理性,他们不容易像女性一样有冲动消费的行为。2012年第四季度开始,中国的奢侈品消费开始回升,Burberry品牌表示近日亚太区的
5 Chinese fashion men drive luxury consumption China’s luxury consumer market has risen a new trend, more and more walking in the cutting-edge fashion men began to take Gucci, Burberry and other brands of bags, led the fashion men in The importance of the luxury market. According to the survey, men account for 55% of the total consumption of luxury goods in China, which is much higher than the 40% share of global luxury goods consumed by men. The biggest difference between men and women is the relative rationality of men’s consumption, they are not as easy to consume as impulsive behavior of women. Since the fourth quarter of 2012, China’s luxury consumption began to pick up. The Burberry brand said that in the recent Asia Pacific region