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策划人语:“近一时期,由国际金融危机引发的世界经济的动荡以及由国内一些企业诚信缺失导致的信用危机,牵动了经济领域的每一根神经,深深触动了我们每一个人,同时也让我们更加深刻地反思以往爆炸式的增长和赶超式的发展模式对我国经济发展环境所带来的负面影响,并让我们重新思考未来的发展方向与发展方式。”在信用危机的背后,我们观察到:慌忙中苦苦寻找“抵御经济严冬的对策与出路”的企业有之;迷茫中惊醒“经济低迷时期的企业文化功能”原来如此重要的企业有之。只有在任何危机中都经得起信任与信心考验的中国企业才是“活力中国”的根本,也是“现代企业文化”凸现的价值和追求的使命所在。企业文化在推动企业改革创新、改善管理、提高绩效、增强企业发展活力和促进企业和谐等方面发挥着越来越显著的独特作用。——策划人/黄伟祥
In the recent period, the turmoil in the world economy triggered by the international financial crisis and the credit crisis caused by the lack of integrity in some domestic enterprises have affected every nerve in the economy and have touched each and every one of us deeply But also allow us to reflect more deeply on the negative impact that the past explosive growth and the catch-up development have had on the economic development environment of our country and let us rethink the future development direction and mode of development. “In terms of credit Behind the crisis, we have observed that we are struggling to find enterprises that ”resist the economic harsh winter’s countermeasures and ways out“ and are awakened in confusion. ”The corporate culture function during the economic downturn" . Only Chinese enterprises that can withstand the test of trust and confidence in any crisis are the foundation of China’s vitality and the outstanding value and mission of the modern enterprise culture. Corporate culture plays an increasingly significant and unique role in promoting enterprise reform and innovation, improving management, improving performance, enhancing the vitality of enterprises and promoting corporate harmony. - Planner / Weixiang