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在食品销往欧洲的包装设计方面,经多方探讨研究证实以下五条鲜为人知的经验,可以值得推广与借鉴的: 1.颜色:欧洲人对包装颜色十分敏感。一般来说,红色或黄色是欧洲人喜爱的,但如果将这两种颜色混合使用,西班牙人就不易接受;法国人、荷兰人都喜欢淡蓝色,但德国人就有反感。因而选择包装的颜色要慎之又慎。2.地区识别:商品包装应用醒目的地区识别标志,使人一
In the food sold in Europe in the packaging design, after much research and studies confirmed the following five little-known experience, it is worth promoting and reference: 1. Color: Europeans are very sensitive to the packaging color. In general, red or yellow is Europeans favorite, but if you mix these two colors, the Spanish is not easy to accept; French, Dutch people like light blue, but the German disgust. So choose the color of the package to be cautious. 2. Regional identification: The prominent regional identification of product packaging applications, people one