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承袭上海家化的百年气质,六神品牌一直以来珍视传统、追求创新,于2013春末夏初,重点推广全新的“六神”艾叶健肤系列产品,联合强势媒体齐鲁电视台,借力热播大剧《大宅门1912》,在山东市场共同打造了一场营销盛宴。三大契合点,锁定齐鲁大剧营销之所以选择借齐鲁台“大剧营销”进行产品推广,看重的是其中蕴含着的众多合作契合点。首先,齐鲁台作为山东省内最受观众青睐的电视台,在山东省级媒体中收视份额始终稳居第一,其晚间剧场也力压省内其他
Inherited the century-old Shanghai Jahwa temperament, Liushen brand has always cherished the tradition, the pursuit of innovation, in late spring and early summer of 2013, focusing on the promotion of the new “Liushen ” Aiye Jian skin products, the joint strong media Qilu TV, leveraging on the air Grand Theater “Grand House 1912”, together in the Shandong market to create a marketing feast. The three major fit point, lock Qilu drama marketing chose to take Qilu station “drama marketing ” for product promotion, value is contained in many of the cooperation point. First of all, Qilu Station, as the most popular television station in Shandong Province, enjoyed the highest share of TV in Shandong provincial media and its nighttime theater also pressed other provincial