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电视编排是对电视节目进行内容和形式处理的终端,是一个将节目要素变为节目成品的过程。合理的频道编排可以实现栏目之间的顺畅过渡,有效控制观众流,避免观众中途流失。电视编排对于优化电视内容的传播效果、实现电视媒体的营销目标起着举足轻重的作用。当前,电视媒体所处竞争环境正在变化中,互联网等数字新媒体所具备的实时、互动、便捷等特性对传统电视的优势地
Television programming is a terminal that processes content and forms of television programs and is a process that turns program elements into finished programs. Reasonable channel arrangement can achieve smooth transition between columns, effectively control the audience flow, to avoid the loss of the audience halfway. Television programming plays an important role in optimizing the dissemination of television content and achieving the marketing goal of television media. At present, the competitive environment in which the television media is located is changing. The advantages of digital television such as the Internet in the real-time, interactive and convenient features of traditional television