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随着互联网时代的到来,电视传播平台正处于转型之中,无论是从节目的生产到接收,还是从具体实践到传播运用,互联网及数字多媒体都在重新描绘着多媒体界的蓝图。但与其说新媒体会取代电视等传统媒体,不如说未来将是传统媒体与新媒体相互融合实现全媒体化的时代。传统电视媒体将如何在全媒体时代的激烈竞争下,顺利实现转型、找到出路,是当前电视媒体需要深入思考的严峻问题。一、拥抱互联网,从硬件到思维互联网浪潮正深刻地改变着我们的社会,电视媒体
With the advent of the Internet era, the television broadcasting platform is in the process of transformation. Whether it is from the production of the program to the reception or from the practice to the dissemination, the Internet and digital multimedia are redrawing the blueprint of the multimedia community. However, the new media will replace the traditional media, such as television, rather that the future will be the integration of traditional media and new media to achieve all-media era. How the traditional television media will successfully transition and find a way out under the fierce competition in the all-media era is a serious issue that the current television media needs to think in depth. First, embrace the Internet, from hardware to thinking The Internet tide is profoundly changing our society, the television media