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一、研究背景及目的博物馆观众研究狭义来说,通常指的是对观众构成、心理、行为、需求、影响方式等的研究。观众研究的目的在于获取观众的相关信息,从而有针对性地进行展览或教育项目设计及博物馆规划等工作,通过与观众进行有效沟通和交流,为观众提供其所需的服务,以发挥博物馆的社会教育职能。一个没有观众的博物馆,是没有生命力的。博物馆相对于观众而言,它起的是一种内在沟通和社会实践活动的作用,或者说,广大观众如何使用博物馆,观众在博物馆的参观过程,实际上是在特定的文化氛围和特定的群体关系中的一种
First, the research background and purpose Muse Museum Audience Narrowly speaking, usually refers to the audience composition, psychology, behavior, needs, ways of influencing research. The purpose of audience research is to obtain audience information so that exhibitions or educational projects can be targeted and museum planning can be targeted. Through the effective communication and exchange with viewers, audiences can be provided with the services they need to make use of the museum’s Social education function. A museum without an audience is without vitality. Museum relative to the audience, it plays an internal communication and social practice activities, or that the vast audience how to use the museum, the audience in the museum’s visit process, in fact, is in a specific cultural atmosphere and specific groups A kind of relationship