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在过去的1996年里,由于消费市场的变化、消费结构与消费投向的改变,以及市场趋于平淡的态势,鞋帽批发业又一次经受了严峻的考验。江阴市鞋帽总公司的全体员工在吴跃乘总经理的带领下,紧紧围绕“新的精神面貌、新的追求目标、新的经营格局、新的服务作风”的经营思路,团结一致,勇于拼搏,克服了经营中的巨大困难,实现了总销售2.74亿元、利税总额1500万元、人均劳效913万元、人均创效50万元,市外省外销售比重达97％的成果,连续四年获得全国同行业的五项第一名,基本实现了企业的年度目标。 跨入’97牛年之际,江阴市鞋帽总公司根据鞋业市场的走势,又发起了新的一年的冲刺。其总体要求是:紧紧把握市场需求,适应各地市场变化,严密注视市场动态,力争再登新的高峰。1997年的主要目标为总销售3亿元,创利税1700万元。企业经营的主要措施有以下六个方面:
In the past 1996, due to changes in the consumer market, changes in the consumption structure and consumption trends, and the trend of the market tends to be flat, the footwear and hair wholesale industry once again suffered a severe test. Under the leadership of General Manager Wu Yue, all employees of Jiangyin Shoes and Shoes Company closely followed the business ideas of “new mental outlook, new pursuit of goals, new management pattern and new service style” The courage to work hard to overcome the tremendous difficulties in the operation, achieved a total sales of 274 million yuan, total profits and taxes 15 million yuan, per capita labor efficiency 9.13 million yuan, per capita Chuangxiao 500,000 yuan, outside the province outside the province sales reached 97% of the results, For four consecutive years with the national first-five in the same industry, the basic realization of the company’s annual goal. Into the ’97 New Year of the Ox, Jiangyin City, according to Footwear footwear company footwear market trend, but also launched a new year’s sprint. Its overall requirements are: firmly grasp the market demand, adapt to market changes around the world, pay close attention to market dynamics, and strive to re-enter the new peak. The main target for 1997 was a total sales of 300 million yuan, a profit and tax of 17 million yuan. The main measures of business management has the following six aspects: