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在刚刚结束的2006年中央电视台黄金资 源广告招标会上,江苏隆力奇集团以5606万 元的价格竞标获得《2006年央视青年歌手电视 大奖赛》独家冠名权。中标结束后,隆力奇集团 副总裁沈建峰向媒体解释了集团为什么花重 金竞这一独家冠名权资源的原因。 沈建峰说,隆力奇非常看好这个时段,主 要是因为这个赛事是中央电视台举办的,它的 覆盖面、影响力非常广,其次隆力奇是本土日 用化妆品最大的研发生产者,而青年歌手大奖
In the just-concluded 2006 CCTV gold resource advertising bidding ceremony, Jiangsu Longliqi Group won the exclusive title of “CCTV Young Singers TV Grand Prix” for a bid of RMB56.06 million. After winning the bid, Shen Jianfeng, vice president of Longliqi Group, explained to the media why the Group spent a lot of money on the exclusive naming resources. Shen Jianfeng said Longliqi is very optimistic about this period, mainly because this event was held by CCTV, its coverage and influence are very wide. Secondly, Longliqi is the largest developer of local daily cosmetic products, while the Young Singers Award