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目前,以艾瑞泽5、瑞虎7为代表的奇瑞2.0产品销量占比已近七成,奇瑞2.0战略已见成效在奇瑞多年发展历史中,2010年绝对是个有意义的年份。当时奇瑞已经连续10年自主品牌销量第一,连续8年国内乘用车出口第一。但就是在这一年,管理层意识到了此前过于强调销量的危险,如果不在产品品质上向上突破,未来不容乐观,奇瑞迫切需要开一次真正的变革。
Currently, Chery 2.0 products represented by iResearch 5 and Tiggo 7 account for nearly 70% of the sales volume. The Chery 2.0 Strategy Has Achieved Results In years of Chery’s history, 2010 is definitely a meaningful year. At that time, Chery had been the No. 1 self-owned brand for consecutive 10 years and the first domestic passenger car exported for 8 consecutive years. But it was during this year that management was aware of the danger of over-emphasizing sales. If it did not make breakthroughs in product quality and the future was not optimistic, Chery would urgently need to make real changes.