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随着国家城镇职工医疗保险制度改革措施的出台和药品分类管理制度的实施,医院药房的“权威性、垄断性”地位受到冲击。医药公司、药店不失时机地抓住这一机遇,使医药市场呈现出新形势:新开的药店比比皆是,大医院被小药店包围了。如北京朝阳医院周围有3家药店,北京宣武医院周围有4家药店,显然它们想与医院分摊医药市场。面对形势的重大转变,医院药房必须做到未雨绸缪,及时调整经营思想和战略,以新的面貌和姿态,主动参与市场竞争。为适应新形势,使医院药房更好地发展,笔者提出以下主张。
With the promulgation of the reform measures of medical insurance for urban workers in the country and the implementation of the drug classification management system, the “authoritative and monopolistic” status of hospital pharmacies has been hit. At the same time, pharmaceutical companies and pharmacies took the opportunity to seize this opportunity to give the pharmaceutical market a new situation: newly opened pharmacies abound, and large hospitals are surrounded by small pharmacies. For example, there are 3 pharmacies around Beijing Chaoyang Hospital and 4 pharmacies around Beijing Xuanwu Hospital. Obviously they want to share the pharmaceutical market with the hospitals. The face of a major change in the situation, the hospital pharmacies must be proactive, timely adjustment of business ideas and strategies, with a new look and attitude, take the initiative to participate in market competition. In order to adapt to the new situation and make hospital pharmacies develop better, the author puts forward the following opinions.