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对于一个国家而言,广告投放的多少很大程度上反映了这个国家经济发展的情况,随着中国经济的高速发展,每年广告投放的增长情况已成为国民经济发展的晴雨表。根据央视调查咨询中心提供的中国403个电视频道的广告监测数据,2001年上半年中国电视广告投放额已经达到人民币462个亿,比去年同期高出17%(广告费按刊例价计算,折扣因素没有计算在内,2001年扩大的监测范围没有统计在内)。2001年上半年,中国电视广告投放额排前3位的是药品、食品和化妆品/浴室用品,这三个品类的广告投放额占了全国电视广告投放额的45%。药品类广告的投放额最大,达到89.6个亿,其次是食品类广告,达到77.6个亿,排第3位的是化妆品/浴室用品,广告额也达到了44.9个亿。电视广告投放额排前10位的品类中除药品、食品和化妆品/浴室用品外,还有饮料、零售及服务性行业、酒精类饮品、
For a country, the number of advertisements largely reflects the economic development of the country. With the rapid development of China’s economy, the annual growth of advertising has become a barometer of the development of the national economy. According to the monitoring data of 403 TV channels in China provided by the CCTV Investigation and Consulting Center, the TV commercials in China reached RMB 462 billion in the first half of 2001, an increase of 17% over the same period of last year (the advertisement fee is calculated based on the published prices, and the discount Factors are not included, and the scope of monitoring expanded in 2001 was not included). In the first half of 2001, the top three TV commercials in China were pharmaceuticals, foodstuffs and cosmetics / bathroom products. These three categories accounted for 45% of the national TV commercials. The largest amount of drug advertisements was released, reaching 89.6 billion, followed by food advertisements, reaching 77.6 billion, ranked No. 3 for cosmetics / toiletries, and advertising reached 44.9 billion. In the top 10 categories of TV commercials, in addition to pharmaceuticals, food and cosmetics / toiletries, there are beverages, retail and service industries, alcoholic beverages,