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对游戏受众的研究首先需建立在对受众群进行细分的基础上,细分实质上是将受众的需求精确化,进而对游戏设计产生回馈与指导,最大程度地把握不同人群的需求。通过游戏所依存的传播媒介平台对游戏的受众进行划分,对不同媒介平台的受众心理需求进行研究,为游戏产业的进一步发展提供有力依据。游戏媒介平台正经历着两极融合的阶段,因此,通过媒介角度研究游戏受众变得及时与重要。
The research on game audiences first needs to be based on subdividing audiences. Subdivisions essentially refine the needs of audiences, and then give feedback and guidance to game design so as to grasp the needs of different groups to the greatest extent. Divided the game’s audience through the media platform on which the game depends, and studies the audience’s psychological needs of different media platforms to provide a strong basis for the further development of the game industry. The game media platform is experiencing a bipolar convergence phase, so it becomes timely and important to study game audiences through the media perspective.