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在4G元年之际,伴随着向移动互联网转型步伐的加快,对传统电信运营商的营销渠道运营提出了新的挑战,营销渠道格局也发生了重大变化。最突出的是线上渠道和线下渠道的冲突。“O2O”模式的出现,使得线上渠道和线下渠道的关系从“竞争”转变为协同。江苏联通充分认识到线上线下一体化运营的重要性,在保持原有线下渠道优势的同时,实现经营模式的转变,完成线上线下的协同。这种协同既包括前端销售协同,也包括后端库存资源
In the first year of 4G, along with the quickening of the transition to mobile Internet, it posed new challenges to the operation of marketing channels of traditional telecom operators, and the marketing channel pattern also underwent major changes. The most prominent is the online channel and offline channel conflict. “O2O ” mode of emergence, making online and offline channel relationship from “competition ” into synergy. Jiangsu Unicom fully understand the importance of integrated online and offline operations, while maintaining the advantages of the original offline channels at the same time, to achieve the business model changes, the completion of online and offline synergy. This collaboration includes both front-end sales synergies and back-end inventory resources