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截至2015年6月,中国电影观众在线购票率超过50%,部分影院甚至达到70%以上。如此巨大的变化对电影院究竟意味着什么?影院又应该如何应对?当第三方电商平台强势进入电影院会员购票下降。电商平台的繁荣,首当其冲最受影响的是影院的会员制度。19.9元选座、9.9元抢票、1元新用户购票等……当第三方票务平台用低价彼此竞争时,影院会员的价格优势遭
As of June 2015, the online ticket purchasing rate of Chinese moviegoers exceeded 50%, and some of the cinemas even reached over 70%. What is the impact of such a huge change on cinemas and how should cinemas cope? When third-party e-commerce platforms enter the cinema members’ strong ticket purchases, they decline. E-commerce platform’s prosperity, bear the brunt of the most affected is the cinema membership system. 19.9 yuan seat selection, 9.9 yuan grab votes, 1 yuan purchase of new users, etc ... ... When the third-party ticket platform compete with each other at low prices, the cinema members of the price advantage was