论文部分内容阅读
随着商品经济的不断发展,现代平面广告行业也在随之进步。在广告客户对平面广告行业的要求不断更新的环境下,现代平面广告行业也在不断创新。为什么现代平面广告要进行创新呢?当前,许许多多的同类产品广告都大同小异,没有自己的特色,无法给客户带来想要的广告效果。由于同类广告过多,给观看者也带来了一定的厌倦感。在这一形势之下,本文以图形视觉创新为例,探析了现代平面广告的创新意识体现。
With the continuous development of commodity economy, modern print advertising industry is also followed. In the advertisers on the print advertising industry constantly updated environment requirements, the modern print advertising industry is constantly innovating. Why modern print ads to innovate it? At present, many, many similar products ads are similar, without their own characteristics, can not give customers the desired effect of advertising. Because of the same type of advertising, to the viewer also brought some sense of boredom. Under this circumstance, this article takes graphic visual innovation as an example, and analyzes the embodiment of modern print ads.