论文部分内容阅读
姜惠娟,一位台湾女子,一气拿下英国百年历史茶品牌惠塔(Whittard)在两岸四地(中国大陆、台湾、香港和澳门)的独家总代理权,也是惠塔公司126年来第一个拿到垄断式代理权的经销商。拿下代理权后,台资企业安薇塔英国茶公司总经理姜惠娟掌握了最上游的原料,公司营运步伐也得以迈开。2011年营收人民币6000万元(约合新台币2.8亿元),2012年倍增到人民币1.2亿元,业绩三级跳。规模经济提高,毛利率也提高到超过50%,证明当初拿下惠塔独家
Jiang Huijuan, a Taiwanese woman, won exclusive rights to Whittard, a century-old British tea brand, in the Mainland, Taiwan, Hong Kong and Macau (mainland China, Taiwan, Hong Kong and Macao) To the monopoly proxy dealers. After obtaining the right of proxy, Taiwan-funded enterprises An Weita British tea company general manager Jiang Huijuan mastered the most upstream raw materials, the company’s operating pace has also been taken. In 2011, its revenue was 60 million yuan (about NT 280 million yuan), doubling to 120 million yuan in 2012, with triple jump in performance. Economies of scale, gross margin also increased to more than 50%, proved to have won the exclusive Whittaker